Multi-industry, multi-region, multi-channel.
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01
Dext
London, UK
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02
dryrobe
Devon, UK
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03
Pantechnicon
London, UK
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04
Million Marker
San Fransisco, USA
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05
Disciple Media
London, UK
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Dext
Dext is a leading global provider of accounting software to both accountants & bookkeepers, and small businesses. Their mission is to simplify the accounting process and save time for business owners by automating data entry and streamlining financial workflows.
Having begun our partnership in 2020, our journey with Dext dates back to the company’s former self, Receipt Bank. Since then, we’ve contributed to the business’ global expansion through multi-channel performance marketing activity across both search and social media. Integral to the success of the strategy has been our involvement in post-lead performance, utilising data from multiple sources, including Looker and Mixpanel, to understand the quality of leads before optimising campaigns towards those audiences most likely to become paying customers.
Channels: Paid Social Media, Paid Search
Brief
Global customer acquisition
Markets
EMEA, NA, APAC
“Pretzel are…collaborative, innovative, dedicated
Max Carlton
Dext
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dryrobe
dryrobe, creators of the world’s first weatherproof changing robe, have enjoyed phenomenal success with their market leading all-weather robe, providing exceptional warmth, comfort and protection from the elements to outdoor enthusiasts the world over.
Our relationship with dryrobe began in 2020 when we took charge of their paid social media activity in the UK. As our collaboration progressed, our responsibilities expanded to include their established European markets, before embarking on a journey to support market expansion across the continent. Today, our partnership extends beyond Europe, encompassing both new and established markets across EMEA and North America. In addition to paid social media, we have also taken charge of their paid and organic search efforts, ensuring a comprehensive and integrated approach to maximise their online presence and drive commercial value.
Channels: Paid Social Media, Paid Search, Organic Search
Brief
E-commerce revenue growth & market expansion
Markets
EMEA, NA
“Pretzel are…thorough, proactive, personable
Tanya Douglas
dryrobe
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Pantechnicon
Pantechnicon, a captivating architectural gem nestled in Belgravia, London, offers a dynamic blend of culinary experiences & cultural delights. With its rich history and contemporary allure, Pantechnicon is a cultural hub.
Our partnership with Pantechnicon encompasses multi-channel digital marketing strategies aimed at driving footfall and bookings across their multi-faceted venue. We implement individual and tailored strategies to support the growth of Pantechnicon’s owned brands, actively promoting event bookings and private hire opportunities to maximise the utilisation of their spaces. Moreover, we place significant emphasis on raising awareness among local residents, solidifying Pantechnicon as an integral part of their community, and fostering a strong connection between the brand and its surroundings.
Channels: Paid Social Media, Paid Search
Brief
Awareness & bookings
Markets
EMEA
“Pretzel are…strategic, insight driven, hands-on, customer first
Sasha Seymour-Williams
Pantechnicon
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Million Marker
Million Marker is a data driven health and wellness brand that utilises mail-in body toxicity tests to provide personalised insights on an individual’s exposure to harmful toxic chemicals. Their mission is to provide users with a platform that evaluates toxin exposure levels, coupled with tailored lifestyle and product recommendations to improve wellbeing.
We first started working with Million Marker in 2020, where we were tasked with helping them better understand the online search landscape within their niche but fast growing category in the United States. We conducted an initial thorough analysis of their category, target audience, and competitors before combining these insights with our search marketing expertise to develop a bespoke ‘content first’ strategy designed to fuel ambitious, fast paced organic growth. We’ve since enjoyed over 3 years of close collaboration with the team, and can’t wait to continue supporting them on their journey.
Channels: Organic Search
Brief
Fast-paced organic search growth
Markets
NA
“Pretzel are…effective, supportive, trustworthy
Jenna Hua
Million Marker
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Disciple Media
Disciple Media is a global software platform that specialise in building and managing online communities. Their platform offers a comprehensive set of tools and features designed to empower organisations and individuals to create engaging and customised community experiences.
Our single channel remit with Disciple sees us manage their paid search activity across both the EMEA and NA regions. As with many of our B2B clients that operate outside of e-commerce, it’s pivotal that we understand post-conversion performance in order to maximise the revenue that the business receives through our activity. In order to achieve this, we built a custom dashboard that utilises HubSpot sales journey data – allowing us to track keyword performance from initial lead through to paying customer. We’re incredibly excited to continue working with Disciple on their continued growth journey.
Channels: Paid Search
Brief
Global customer acquisition
Markets
EMEA, NA
“Pretzel are…professional, insightful, helpful
Avishek Chowdhury
Disciple