Drawing on decades of experience managing digital marketing activity for businesses that span multiple industries and territories, we provide clients with ongoing, end-to-end channel management that utilises the latest technologies to maximise performance.
We build lasting partnerships to drive business growth through high-performing, strategic digital marketing that’s both effective and efficient. Our approach ensures we deliver commercial value, while integrating smoothly with internal client teams.
We focus on delivering sustained business growth for clients, leveraging the short-term strengths of performance marketing with the brand building benefits of long-term strategic planning to create lasting success.
Pretzel in practice
By analysing the client’s existing marketing and CRM data, we gained a comprehensive view of their customer journey, revealing areas of inefficiency and untapped growth potential. Equipped with these insights, we implemented a revamped account structure that utilised the latest AI optimisation tools and targeted conversion points. This allowed us to strategically increase the visibility of high-performing keywords, generating a significant increase in qualified leads while simultaneously reducing cost-per-lead (CPL) and customer acquisition cost (CAC).
We leveraged historical data and market trends (including post-Covid insights) to build a data-driven, multi-channel performance marketing strategy with an accompanying media plan that mapped investment levels, projected results and activation requirements for each chosen channel. We executed the strategy across all channels, adhering to best practices and defined objectives, while also producing a robust reporting framework to monitor performance, identify anomalies and optimise campaigns for continuous improvement.
Global performance marketing strategy that spans three channels and five markets. A combination of highly targeted paid media activation and a sophisticated SEO strategy has contributed to dryrobe cementing its position as the market leader within their domestic UK market, while successfully launching in emerging markets across Europe and North America. Our strategies vary by region and consider market nuances such as; maturity, consumer behaviour and language variances. In 2024 we successfully oversaw the SEO website migration of their new global website.
