Drawing on decades of experience managing digital marketing activity for businesses that span multiple industries and territories, we provide clients with ongoing, end-to-end channel management that utilises the latest technologies to maximise performance.
We build lasting partnerships to drive business growth through high-performing, strategic digital marketing that’s both effective and efficient. Our approach ensures we deliver commercial value, while integrating smoothly with internal client teams.
We focus on delivering sustained business growth for clients, leveraging the short-term strengths of performance marketing with the brand building benefits of long-term strategic planning to create lasting success.
Pretzel in practice
By analysing the client’s existing marketing and CRM data, we gained a comprehensive view of their customer journey, revealing areas of inefficiency and untapped growth potential. Equipped with these insights, we implemented a revamped account structure that utilised the latest AI optimisation tools and targeted conversion points. This allowed us to strategically increase the visibility of high-performing keywords, generating a significant increase in qualified leads while simultaneously reducing cost-per-lead (CPL) and customer acquisition cost (CAC).
