Calibrate - Learn - Establish - Action - Recalibrate
Growth marketing that pays for itself.
We partner with ambitious businesses to drive measurable growth, combining strategy-led marketing with a performance-aligned fee structure.
Structured approach
The CLEAR framework that drives scalable growth
Our proprietary CLEAR framework builds predictable, scalable growth engines, bringing structure, rigour, and accountability to how strategy is shaped and evolved.
Calibrate
Aligning commercial goals and marketing ambition, defining what growth looks like and how success will be measured. We identify constraints, opportunities, and the outcomes that truly matter to the business.
Learn
Building a clear picture of your market, customers, and current performance. We combine research with a deep review of your existing marketing activity, data, and digital journeys to uncover what’s holding growth back.
Establish
Turning insight into a clear growth plan. We define your ideal customer profile, priorities, activation routes, and measurement frameworks - setting clear marketing targets that also underpin our performance-linked fee structure.
Action
Delivering hands-on, senior-led execution across the digital channels that influence demand, acquisition, and conversion. Activity is continuously optimised against agreed growth targets to maximise marketing effectiveness.
Recalibrate
Assessing performance against the original calibration to identify core growth drivers and refine the strategy. Focus tightens and investment moves to those areas that drive proven, measurable growth.
Get Started
Discover how CLEAR thinking transforms results. Speak to our team today.
End to end
Building your scalable growth engine
Joined-up digital strategy and execution across every meaningful growth channel.
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Growth Strategy
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Paid Search
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Organic Search
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Paid Social Media
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Conversion Rate Optimisation
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CRM & Email Marketing
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Analytics & Tracking
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Website & Landing Pages
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Community & Brand Channels
Best fit
Who we add value for.
We’re most effective where growth ambitions stretch existing teams, structures, or operating models.
The following characteristics are commonly found across the businesses we work best with, with many recognising themselves in more than one category.
These businesses are led by experienced marketers, typically a lean team of one or two, with strong strategic instincts but limited hands-on depth across the full digital channel mix. They seek an external partner to collaborate at a senior level while owning day-to-day channel management and advanced execution.
These businesses have in-house teams capable of handling day-to-day marketing activity, but lack the experience required for advanced optimisation and cross-channel strategy. They seek an external partner to provide senior strategic direction and lead more sophisticated optimisation across channels to drive growth.
These businesses operate without an internal marketing team, with responsibility sitting squarely with founders or commercial leaders. They seek a partner who can define strategy, deliver execution, and take clear ownership of marketing outcomes.
These businesses are consciously reassessing fixed marketing costs, whether tied up in internal teams, retainers, or tooling. They seek a senior-led partner who can drive incremental growth through clear targets, replacing rigid overhead with a more flexible, outcome-aligned model.
These businesses are already working with external partners, but outcomes lack clarity or consistency. They seek a more accountable approach that brings sharper strategy, stronger execution, and clear ownership of results.
Varied objectives
How we add value.
We add value by shaping clear strategy, aligning effort across channels, and focusing investment on the actions most likely to drive meaningful outcomes.
eCommerce revenue growth depends on more than optimising individual touchpoints. We build joined-up strategies that connect demand creation, conversion, and retention, ensuring activity works together to generate sustainable revenue growth.
By continuously analysing performance across the customer journey, we identify where value is created and where it leaks. Strategies are refined in response to changing behaviour and market conditions, supporting both immediate revenue and long-term growth.
Generating more leads is only valuable when quality improves alongside volume. Our approach focuses on understanding which signals indicate genuine intent, then shaping strategy around attracting and prioritising those prospects.
Outcomes are analysed and fed back into decision-making, allowing activity to evolve and improve over time. This creates a more efficient lead engine that delivers higher-value enquiries at scale, rather than simply increasing volume.
Local growth is driven by being visible and relevant at moments of intent. We design strategies that capture immediate demand while building sustained presence and consideration within local markets.
By combining short-term responsiveness with longer-term planning, we help convert local interest into walk-ins, bookings, enquiries, and repeat custom. Performance data is used to continually refine focus and improve impact.
Value
Fees Linked to Growth Outcomes
A pricing model designed to align incentives, manage risk, and reflect genuine growth over time.
Endorsed
Trusted Growth Partners
Senior-led delivery that integrates seamlessly with teams to drive growth.
Start building your
growth engine
Schedule a call to discover how Pretzel can help build your scalable growth engine.
We have collaborated with Pretzel Marketing for five years, during which time they have supported our growth through multi-channel execution. The longevity of our relationship is a testament to the value they provide. What sets them apart is their team’s exceptional collaboration with our in-house staff and their genuinely personable approach, making them feel like part of our team and an absolute pleasure to work with.
Gideon Bright Founder / CEO